The international retail franchise operator Alshaya has recently announced that the company has reached an agreement to take control of the ongoing La Senza business in the UK. The administrators to La Senza UK, Alshaya UK Limited, which is part of the Alshaya group of companies, has acquired the exclusive franchise rights for the La Senza brand in the UK and 60 stores under an agreement with KPMG. This very move guarantees around 1,100 jobs and ensures the continuation of a strong and popular brand on the UK high street for its loyal customer base. This deal and the company’s subsequent plans for the brand which include new product collections and store redesigns, represents a planned investment of around £100m in the UK retail sector over the next two years by Alshaya.
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