Abu Dhabi Motors launches Blackberry application for BMW customers

This step comes in line with the BMW Group’s focus on finding new and innovative ways to connect the driver, vehicle and showroom. The application eases the customer’s access to Abu Dhabi Motors’ staff through location maps for BMW showrooms, and contact information of all staff members. Additionally, the application features a catalogue function, which allows the user to browse through Abu Dhabi Motors’ complete product range of all cars available at the showrooms, including the BMW Premium Selection, BMW’s pre-owned car programme, and BMW Accessories.
Furthermore, the application enables the user to receive updates on events and promotions, BMW performance-enhancing packages, as well as detailed descriptions of BMW Group aftersales packages such as the BMW Service Inclusive Ultimate package.
"The UAE has one of the highest ratios of mobile phones per person in the world, and smartphones especially have become an essential part of everyday life here," said Arno Husselmann, General Manager at Abu Dhabi Motors. "We always aim to be where our customers are, in order to make their interaction with us as convenient for them as possible, which is why we have now launched this Blackberry application to complement the iPhone and iPad application we launched earlier this year. We are also looking into ways to connect with customers using other smartphone models in the near future."
The Abu Dhabi Motors Blackberry application was developed by Farabi Technology Middle East, and is applicable on all blackberry smart phones.

Source: Press release