Having led the Middle East’s premium automotive segment for the last two years and achieved excellent regional sales in 2011, the BMW 7 Series is at the peak of its success. To further emphasise its segment leadership, BMW Group Middle East has unveiled the new BMW 7 Series M Edition that will add another string to its highest volume selling model’s bow.
Arriving in the region this month, the new BMW 7 Series M Edition will feature the BMW M Sport Package to further accentuate the sportiness and dynamism of the 7 Series while allowing potential customers to individualise the model to their liking.
Made specifically for driving enthusiasts, the grippy M leather steering wheel ensures perfect control of the vehicle in every situation with a slightly smaller diameter and special thumbrests. Meanwhile, the driver and front passenger are welcomed by exclusive comfort seats designed for increased driving pleasure. These seats perfectly underline the sporting character of the BMW 7 Series and provide comfortably firm back support even on long journeys.
Aesthetics and dynamics cast in aluminium, the exclusive 19 and 20-inch M light-alloy wheels of the BMW 7 Series M Edition deliver precise responses in every situation. This gives the driver the advantage of more precise steering at higher speeds, and ensures great stability and increased comfort.
Finally, the front and rear apron, and rear diffuser of the M Aerodynamics Package accentuate the sporty character of the BMW 7 Series Sedan, designed with driving pleasure in mind.
The flagship BMW 7 Series remained BMW Group Middle East’s highest volume selling model in 2011 with a total of 4,511 cars sold. The introduction of the BMW 7 Series M Edition will serve to strengthen the BMW 7 Series’ number one position in the region’s luxury sedan segment.
Combining ultimate style, comfort and luxury with supreme driving dynamics and pleasure, the BMW 7 Series has been designed around BMW’s robust EfficientDynamics strategy to reduce fuel consumption and emissions and is the most fuel efficient engine in its class.
Source: Press release
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