Lexus zooms to the forefront of the social media space with its Facebook Timeline-inspired app called Points of No Return. It basically “chronicles” Lexus Facebook’s fans’ responses to questions about the GS model – its history, designs and other milestones. The all-new 2013 Lexus GS is the featured model and is great way to remind Lexus aficionados about the pedigree of the GS model throughout the years. It’s a new customer engagement strategy, and by the looks of the many likes the page has received, it seems the strategy is working. For more details, check out Apps.Facebook.com.
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