The new 121-square metre store, which is located on the 1st floor of the 7-star hotel, carries a variety of Graff jewellery and watch collections from London. The celebrated jeweler specializes in crafting jewelry comprising diamonds and gems of unparalled rarity, worn by royalty and celebrities around the world. Damas also announced that it has recently been appointed as the sole agent for Graff within Dubai, following a deal to take full control of a joint-venture company.
"We are honored to be the exclusive partner of Graff in Dubai, as we see huge opportunities for further growth for the brand within this region," said Anan Fakhreddin, CEO of Damas International. "Graff is a wonderful addition to our large portfolio of international jewellery and watch brands," he added. Francois Graff, Managing Director, Graff Diamonds, added, "I am proud to announce the opening of our second boutique in Dubai. Dubai has always been an important location for us and the new Graff store will be a wonderfully elegant destination to view the most fabulous jewels in the world. "The jewellery collections at the new store will include the renowned Butterfly collection, Diamonds on Diamonds collection, and Lotus for Jewellery collection, among others. The watch collection will include the GraffStar Grand Date, GraffStar Ladies, ChronoGraff, and ScubaGraf.
Graff jewellery is made by hand in the company’s London workshops where over 70 highly skilled craftsmen – many of whom have served their apprenticeships with the company – are employed. Graff currently has more than 30 stores around the world, including New York, Monte Carlo, Courchevel, Kiev, Beijing, and Taipei. Within the UAE, Graff boutiques are currently located in Dubai Mall and now at the Burj Al Arab. In addition to Graff, Damas is also the retailer for a number of other international luxury jewellery and watch brands.
Source: Press release
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