Two new boutiques exclusively dedicated to watches from the Swiss Manufacture Zenith opened their doors in China, two weeks apart. On January 1, 2012, the first store opened in Wuhan, at the heart of the Wuhan International Plaza, at 690 Jiefang Avenue. The second store opened in Shanghai on January 16, 2012, at n°1071 on one of the most prestigious streets in Shanghai, Nanjing Road. Both stores feature the new design Zenith has developed for its points of sale.
This new concept store is a whole universe featuring an interior design that draws visitors into a temple of Swiss watchmaking tradition, the Manufacture Zenith. This legendary firm is still located in the exact spot where its founder Georges Favre-Jacot first established it in 1865. To this very day, each Zenith timepiece is developed, produced and assembled there, benefiting from expertise handed down and enriched for almost one hundred and fifty years.
These boutiques immediately stand out from the rest thanks to their geometrical storefront studded with glass panes and framed by two large stone columns –
both characteristics directly inspired by the architecture of the historical Zenith headquarters.
Upon stepping through the doorway, visitors immediately enter the universe of Zenith – a discreet world combining expertise and noble materials assembled with a blend of precision and elegance. The interior of the boutique picks up on the horizontal and vertical lines of the storefront window, using it in displays, counters and exhibition areas. Wenge wood combined with Chantilly porcelain creates a refined contrast between a deep chestnut brown and a luminous creamy shade. In both stores a private space has been developed to welcome our VIP customers. On the walls, a series of chronometry awards attest to the expertise of the Manufacture in the domain of precision.
Source: Press release
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