Van Cleef and Arpels continuous dedication to creativity and magnificence offers a strong connection with art and design, leading to support of numerous creative initiatives, the latest being the upcoming Design Days Dubai (DDD) taking place from 18-21 March 2012.
As headline supporter of Dubai’s first specialized design exhibition, Van Cleef & Arpels will showcase its latest High Jewellery collection “Bals de Légende” on an awe-inspiring themed booth reflecting the true spirit of the collection. This is the first time the collection will be showcased in the Middle East since its launch in Paris.
Bals de Légende presents five sets of jewels, inspired by five extraordinary 20th century balls and reflecting the different magnificent experiences of Le Bal du Palais d’Hiver, Le Bal du Siècle, Le Bal Black & White, Le Bal Oriental and Le Bal Proust. Each tells the story of an unforgettable evening, guided by a sparkling feminine dancer who invites us to step into the magical world of these five Bals de Légende. The fairytale themed majestic balls took place across the globe and were hosted by prominent members of society with the crème de la crème of guests in attendance, such as Frank Sinatra, Elizabeth Taylor and Salvador Dali.
Van Cleef & Arpels interpreted the essence of the balls into bedazzling jewels: Le Bal du Palais d’Hiver was hosted in 1903 in St Petersburg by Tsarina Alexandra and creations reflect the 17th century Russian Court theme and sumptuous costumes; Le Bal du Siècle was held in Venice in 1951, jewels refer to masquerades and baroque splendor; Truman Capote hosted 1966’s Le Bal Black & White – the collection includes black and white Art Deco inspired jewels suggestive of New York’s architecture; Le Bal Oriental in Paris in 1969 was an ode to Asian vibrancy, colours and richness perfectly mirrored in the mythical creations; lastly, Le Bal Proust of Ferrières in 1971 was hosted by Baroness Marie-Hélène de Rothschild – guests and now Van Cleef & Arpels imagination ran with ultimate elegance and precious detail.
The jewels presented offer the opportunity to discover a treasure trove of the most fabulous ensemble of rare stones. Each and every piece of the Bals De Légende collection is unique, highlighting Van Cleef & Arpels commitment to innovative craftsmanship and exclusivity. The French Maison’s dedication to creativity offers a strong connection with design, and its magnificent jewellery pieces are true testimony to artistic excellence.
“Design Days Dubai is the perfect platform to highlight our savoir-faire and expertise in High Jewellery. Showcasing the extraordinary Bals de Légende collection will allow design enthusiasts to connect with our roots, whilst highlighting our dedication to uncompromising support for creativity,” stated Alban Belloir, Regional Director of Van Cleef & Arpels.
Design Days Dubai aims to bring a fresh dimension to the region’s arts and design scene, becoming a flagship regional design event and global forum for attracting leading international design galleries, collectors, designers, critics and curators. The fair, along with world-renowned contemporary art fair Art Dubai will form part of Art Week, a broad programme of cultural events taking place across the UAE in March.


Source: Press release


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