Beirut, Lebanon April 2012 — Uterqüe selects Elettra Wiedemann and models Marique Schimmel and Corinna Ingenleuf as the image for the Spring-Summer 2012 Campaign.
Through the lens of David Dunan, the brand is once again playing with the dual meaning of its name –“both”, “one and the other”–, presenting the Uterqüe woman at her two opposite poles. Maximum femininity versus androgynous, through its most prominent collections: “Jackie” -part 1 of the campaign- and “Androgynous”-part 2.
Uterqüe, founded in 2008 with the idea of turning accessories into the true focal point of women’s wardrobes, is firmly committed to the ready-to-wear segment this new season. Four years later, the firm has a broad and exclusive selection of garments, with accessories that open the door to imagination.
The enigmatic photographer David Dunan has managed to recreate a bucolic manor house where Elettra, Marique and Corinna come together to reveal their best-kept secret: a forbidden treasure. After taking the company’s flagship store on Pº de Gracia (Barcelona) by storm in the middle of the night, the Spring-Summer 2012 Collection is now in their power and there is no one better than them to interpret its magnetism in an unrivalled staging.
The Uterqüe "woman" is one who achieves the most sophisticated looks by combining items of impeccable quality and taste with unique accessories. Top-quality material, fine fabrics, impeccable tailoring and attention to detail are the essence of a universe that comes to life in its shops: a space where elegance and functionality combine.
Worldwide, Uterque currently operates in over 85 shops in 21 countries. Its firm commitment to the customer, always offering quality, limited-edition items and the latest trends, have made Uterqüe one of the fetich brands for the most fashion-conscious.
Source: Press release
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