McLaren Automotive continued its growth across the Middle East with the opening of McLaren Abu Dhabi on Wednesday, 23rd May. This new showroom is the latest step in establishing an exclusive retail network throughout the world’s most prestigious sports car markets and was marked by the launch of a breathtaking video of its debut model the MP4-12C. The film – McLaren 12C finds ‘The Perfect Line’ at Yas Marina Circuit – was filmed on location in Abu Dhabi.
he official opening was attended by McLaren Automotive’s CEO, Antony Sheriff, and Chairman of Al Habtoor Motors Group, Sultan Al Habtoor. Guests were given an exclusive preview of the film, which mixes stunning aerial footage with close-up action shots, all set within the beautiful urban and desert scenery of the emirate of Abu Dhabi. The visually dynamic short film also follows the company’s high-performance, luxury sports car, the MP4-12C, as it takes on the famous Formula 1 track at Yas Marina Circuit.
McLaren Abu Dhabi is located in the Sheikha Salameh building in Khalidiyah, near the Corniche and highlights the commitment to the brand by Al Habtoor Motors, which opened McLaren Dubai just six months ago. McLaren Automotive’s first retail location in the region is located on the prestigious Emaar Boulevard next to the Burj Khalifa.
Commenting on the launch, Antony Sheriff said: “The launch of McLaren Abu Dhabi is an important stepping stone as we introduce McLaren throughout the region. The new showroom will give our customers in Abu Dhabi a clear indicator of McLaren’s attention to detail and focus on performance from the moment they step through the glass doors. Al Habtoor Motors is important to McLaren; as a partner they reflect our high standards for quality and customer service.”
Visitors to the showroom will have the opportunity to see the first ‘pure’ McLaren production road car, the award-winning MP4-12C. The 12C draws upon the company’s longstanding Formula 1 experience and features a number of unique new technological highlights that make it the world’s fastest and also most efficient high performance sports car in its segment; a one-piece, moulded carbon chassis, a compact, lightweight and highly efficient 592bhp V8 twin turbo engine, and the innovative ‘Proactive Chassis Control’ suspension system that ensures ultimate track performance or great comfort on the road at the turn of a switch. Customers will be able to get up close to the MP4/22 Formula 1 car, driven by Lewis Hamilton throughout the 2007 season and pivotal to Hamilton achieving six pole positions and five wins to become the most successful rookie in Formula 1 history. “We are proud to bring the prestigious McLaren brand to Abu Dhabi. Car buyers in the emirate are among the most discerning and passionate in the world when it comes to luxury sport cars,” said Sultan Al Habtoor. “Al Habtoor Motors has been in operation for over 40 years, so we are proud to be able to share this experience in our partnership with such a forward-thinking, technological brand as it establishes itself in the UAE.”
Al Habtoor Motors is one of 35 retailers worldwide appointed by McLaren to sell its range of high performance sports cars, starting with the ground-breaking new MP4-12C. For more than 25 years, Al Habtoor Motors has consistently provided its prestige brand customers in the UAE with the highest levels of service, something that will be at the heart of the new British sports car company’s offering.
In addition to the two showrooms in the UAE, McLaren Automotive has already opened a showroom in Kuwait (Ali Alghanim & Sons Automotive) with plans to launch further showrooms in Jeddah, Saudi Arabia, and Bahrain (both Al Ghassan Motors) and Qatar (Al Wajba Establishment). There is also a service centre in Lebanon (Saad & Trad Sal).
Source: Press release