Vertu, the market leader in luxury mobile phones and Smile Train, a worldwide organization providing free corrective surgery for children, last night celebrated the highly anticipated launch of their first charity handset with a private view of Mary McCartney photographs documenting the charity’s incredible work. Friends of the brand and top London society including Mary McCartney, jewellery designer Amber Atherton, presenter Laura Whitmore, Vogue editor Alexandra Shulman, Jasmine Guinness and Kim Hersov all gathered for an evening of champagne and canapés at the Louise T Blouin Institute, London. The unique partnership between Vertu and Smile Train was driven by the belief that everyone should have the right to clear communication. Over the past twelve years, Smile Train has provided over 725,000 free cleft surgeries, allowing each child to fully integrate into their community as well as receive comprehensive, rehabilitative care, including speech therapy. At the heart of the partnership was the creation of the handset Constellation Smile, a unique variant of Vertu’s most recent smartphone offering, Constellation Touch which sees Vertu donating 200 euro from each Constellation Smile to the charity. Vertu has committed at least one million euro to Smile Train through the sales of Constellation Smile, and for every Constellation Smile sold, an operation to transform a child’s life will be funded by Vertu resulting in a life being changed for the better.
Perry Oosting, President of Vertu commented: “As a pioneer and leading manufacturer of luxury mobile phones, communication is one of the founding cornerstones of our brand. Offering the means to communicate whilst ensuring our handsets & services are of the highest standards are fundamental values that have inspired us since the creation of Vertu. Today, we are proud and pleased to be starting out on this new journey with a prestigious charity such as Smile Train whereby we can help change the lives of the children through corrective cleft lip and palate surgery and ensure that these children always have a voice.” “Partnering with such an amazing company as Vertu not only raises the awareness of the work that Smile Train has done for over a decade, but allows us to have greater visibility to high-net worth individuals around the world,” said Charles B. Wang, Chairman of Smile Train. “We are so proud to have such a partner, and this continues Smile Train’s efforts of seeking out best-in-class companies to be associated with and expand our presence.”
President of Vertu Perry Oosting, Mary McCartney and Chairman of Smile Train Charles B. Wang attend as Vertu and Smile Train launch their first charity handset, the Constellation Smile, with a private viewing of photographs by Mary McCartney at the Louis T Blouin Institute on June 12, 2012 in London, England.
Tara Summers, Dixie Chassay, Lisa Hogan, Craig Cohen, Natalie Hand, Kinder Aggugini, Martha Ward, Amber Atherton, Laura Whitmore, Mason Smillie and guests attends as Vertu and Smile Train launch their first charity handset, the Constellation Smile, with a private viewing of photographs by Mary McCartney at the Louis T Blouin Institute on June 12, 2012 in London, England.
Source: Image.net. Photos by Dave M. Benett/Getty Images.
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