Carolina Herrera’s store of 194 m2 has opened at Al Ain Mall and will carry all the collections of the famous American designer. This opening is part of the expansion of the brand in the Middle East. Carolina Herrera, revered as one of the most elegant women in the world, in 1981 launched her premiere women’s collection in New York City, thus creating Carolina Herrera, Ltd. This was the beginning of a path ripe with success, recognition and awards. Carolina Herrera propelled her name into the international arena with the launch of her signature scent in 1987. The world of Carolina Herrera includes: luxury ready-to-wear, bridal, eyewear, furs, and fragrances. Carolina Herrera’s international expansion continued in 2001 with the launch of her new lifestyle label, CH Carolina Herrera. This lifestyle collection consists of: women’s, men’s, children, accessories and specialty items. Once again Carolina Herrera had the opportunity to collaborate with her daughter, Carolina on this venture.
In the words of Carolina Herrera, “Collaborating with my daughter on the CH Carolina Herrera line is a dream come true. For me, the greatest part of designing is highlighting the best of each person without changing their personality. And I truly believe we have achieved this, a collection where everything can be combined and adapted to different occasions, respecting individual styles. All the garments are created on premises of extraordinary beauty, where one can feel comfortable, free and relaxed".
The CH Carolina Herrera store is based on the creation of a beautiful space that is both evocative and welcoming with the use of simple, elegant and sophisticated materials. The ambience of the store is warm and sensual; different atmospheres are created within the same space. There are intriguing dressing rooms, split glass displays, images of Carolina and Carolina Jr. throughout the store, making it a personal and intimate environment.
“CH Carolina Herrera represents today’s lifestyle. It represents my daughters and myself. It is a spirit and an attitude towards life. The woman is free and modern; the man is unique and active. It is a complete universe of elegance, comfort and style, housed in an extraordinarily refined space.”
Source: Euro RSCG Corporate Communications M.E
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