Middle Eastern screen superstar Hani Salama, recently visited Geneva and made a brief trip to the house of Parmigiani. He was accompanied by Yusuf Khoory, CEO of Mohammed Rasool Khoory & Sons, Abu Dhabi distributors of Parmigiani. Mr. Khoory explained the intricacies of the watch movements to Mr. Salama, who was visiting Geneva especially to meet with Jean-Marc Jacot, CEO of Parmigiani. Parmigiani Fleurier had hosted the Egyptian actor as their special guest at the International Hot Air Balloon Festival in Chateau d’Oex, in Switzerland’s Canton Vaud earlier this year. The visit brought a touch of Middle Eastern glamour to the international balloon festival, which has been attracting enthusiasts and tourists by the thousands to this ski resort town, ever since it began in 1979.
Featuring over 100 balloonists from around the world, the festival has become a traditional attraction for hot-air ballooning enthusiasts and tourists every year, with its perfect snow-clad setting of Alpine slopes, challenging wind currents combined with a great line-up of music and entertainment that add spice to the show.
In a way, Salama’s visit to the Swiss ski slopes represented the meeting of two increasingly interconnected parts of the world – the Swiss world of fine watches and jewellery and the discerning markets of the Middle East, which is an increasingly significant destination for Swiss exports. Ever since he made a stunning entry onto the renowned red carpet at Cannes at the tender age of 19, Salama has been turning heads with spirited performances on the screen. His portrayals of sensitive, intense yet soulful characters, has won him a near-iconic status among the ranks of today’s Arab screen stars.
Salama took to the skies in a balloon along with Michel Parmigiani, the genius behind Parmigiani’s reputation as leaders and trendsetters on the cutting edge of haute horlogerie, Parmigiani Fleurier have been sponsoring the balloon festival in an effort to support and promote the best in Swiss tradition and heritage.
“I was truly impressed with the atmosphere surrounding the balloon festival,” said Salama. “It was a fantastic experience for me to witness the spectacular sight of the colorful balloons soaring against the backdrop of crisp snow clad slopes. I was also impressed with the spirit behind the festival and with my host, who is dedicated to supporting the promotion of Swiss culture and tradition,” Salama added.
Parmigiani hosted Salama for the week-long festival at the exquisite Gstaad Palace VIP Winter Resort, where the Egyptian actor had a chance to interact with the visitors and locals who gathered for the festival and to take advantage of the spectacular winter weather. Parmigiani Fleurier, one of the most prestigious Swiss Haute Horlogerie brands, was born in 1996 in the heart of Val-de-Travers. Thanks to the Sandoz Family Foundation and its dedication to preserving high quality Swiss expertise, Parmigiani Fleurier is today one of the few brands to design each model as a showpiece, created and perfected within its own network of workshops. Founder Michel Parmigiani had conceived the brand’s spirit as far back as 1976 through his work restoring watchmaking artifacts and his unrivalled knowledge of the mechanical marvels of the past. Now represented in more than seventy countries on five continents, the Parmigiani Fleurier brand continues to find new opportunities for expansion.
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