The German watchmaker A. Lange & Söhne recently opened its first boutique in the Middle East at the exclusive ‘Avenue at Etihad Towers’ in Abu Dhabi. In welcoming, perfectly crafted surroundings, A. Lange & Söhne’s sixth boutique worldwide offers a collection of fine, handmade precision timepieces from Saxony. The new opening reflects a strong global demand and its success among fine watchmaking enthusiasts in the region. “‘Avenue at Etihad Towers’ is a new luxury destination, explaining why we selected this exclusive location to open our first boutique”, said Matthieu Dupont, Middle East Brand Director of A. Lange & Söhne. “This boutique is a true representation of our philosophy to craft understated and sophisticated masterpieces with highly innovative technical solutions in a constant quest for perfection, whilst defining horological benchmarks.”
Following a tradition dating back to 1845, the internationally acclaimed watch manufactury has been pursuing one goal: to craft timepieces that represent the pinnacle of haute horlogerie. A. Lange & Söhne watches are classic and elegant, yet timeless in design to remain contemporary. Only the most precious and noble materials are used – the cases are made from solid gold or platinum, with an annual production limited to a mere few thousand timepieces.
Source: Press release
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