Roger Dubuis recently opened its new boutique at The Avenue in Etihad Towers, marking it the first boutique in the Middle East. The new boutique will feature a selection of the Geneva-based Maison’s premium timepieces for the benefit of the large number of watch aficionados in Abu Dhabi. The boutique will provide a distinguished setting for discerning customers to browse through the collections at their leisure.
“The Middle East customers are renowned for their passion for high end luxury products, which makes it an extremely important market for us,” said Jean-Marc Pontroué, CEO of Roger Dubuis. “Abu Dhabi has grown into a centre for international business and finance and as the capital of one of the region’s prominent economies, presents tremendous opportunities for us. The Abu Dhabi boutique is part of our strategic expansion plan across the region. The design and concept of the Roger Dubuis boutique at Etihad Towers represents perfectly the brand, it offers a premium luxury experience and the full collection of our exclusive timepieces. The boutique is bold, modern, and luxurious – which I believe, customers have come to associate with Roger Dubuis”, Jean-Marc Pontroué said.
Featuring two entire floors dedicated to luxury, the Etihad Towers Podium is a shopping destination that is unique in every way. Situated opposite the iconic Emirates Palace, the Towers attract the who’s who of the capital’s A-Listers, in the elegant and exclusive surrounds of the city’s most exclusive address. The Podium features an eclectic mix of haute couture, fine jewellery and high-end watches, bespoke outlets and exclusive boutiques, all artfully laid out to draw in the discerning connoisseur of high-end luxury.



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