Longines unveils the first part of the “Elegance is an attitude” advertising campaign featuring Simon Baker. The well-known actor, who plays Patrick Jane in the series The Mentalist, debuted in his new role as a Longines Ambassador of Elegance at Chantilly Racecourse, the home of the Prix de Diane Longines race. On the 17th of June, Simon Baker was launched as a Longines Ambassador of Elegance on the occasion of the Prix de Diane Longines. At the Chantilly Racecourse the Australian actor showed that he was the perfect embodiment of the brand’s values. The sumptuous setting of the Château de Chantilly and its famous racecourse was a dream backdrop for the first photo-shoot featuring Simon Baker with the Swiss watch brand. The team working with the celebrated photographer Nicolas Guérin were able to admire Simon Baker’s professionalism. The actor posed in three atmospheric scenes that will constitute the three themes of the advertising campaign centred around the slogan “Elegance is an attitude”.
The first part of the campaign, revealed here, features Simon Baker in the world of horse-racing. This comes as no surprise, given Longines’ involvement in equestrian sports. Chantilly, the capital of horse racing in France, was naturally the ideal setting to shoot Simon Baker and a thoroughbred racehorse. Referring to the photo shoot, Simon Baker said: “I am proud to have been selected as an ambassador for such an established and elegant brand as Longines. Our first campaign shoot was a pleasure to work on. I felt very at home with both the Longines family and the horse. I am very pleased with the results and I look forward to future collaborations.”
For his part, Juan-Carlos Capelli, Vice President and Head of International Marketing of Longines, was totally satisfied with the company’s first session with Simon Baker: “What a pleasure it was working with him! His politeness and professionalism charmed everyone, including the photographer’s team. We are extremely proud to reveal the first part of this new campaign in which Simon Baker is presenting The Longines Saint-Imier Collection.”
During the coming months, the second and third parts of the campaign will be launched with exclusive photos from the shoot.
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