For men with a strong sense of family, IWC Schaffhausen is set to take off on a new mission with its exclusive special edition Pilot’s Watches for Father and Son. With the
Big Pilot’s Watch and the Pilot’s Watch Mark XVI, father and son retain their individuality while demon- starting a mutual passion for the exquisite. These two unusual timepieces form a perfect family are symbolic of a fascination with precision engineering and aviation handed down from one generation to the next.
They are a strong team. They need few words to understand each other. And they have a weakness for sophisticated technology. “Father and son are bound together by a special feeling of belonging. Our new Pilot’s Watches for Father and Son are the perfect opportunity for any family wishing to strengthen this bond and to proclaim it stylishly to the outside world,” comments Georges Kern, CEO of IWC Schaffhausen, on the roll-out of this extraordinary pair of watches. In 2012, the year of the Pilot’s
Watches, the watch manufacturer renowned for masculine timepieces is launching its second special edition since 2008 for the men in the family; or – to retain the language of flying – the pilot and co-pilot. In life, as in the cockpit, it is a question of being able to rely on one another and of giving the junior member of the team an
increasing degree of responsibility. Fathers pass on to their sons vital personal qualities, such as self-confidence, ambition and a sense of responsibility.
And not infrequently, a father’s enthusiasm for engineering and perfect craftsmanship will be inherited by the younger generation.
Source: press release
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