Jaeger-LeCoultre, the reference in Swiss fine watchmaking, announced its official second-year partnership with the Abu Dhabi Film Festival. Following the successful festivals in Shanghai and Venice, Jaeger-LeCoultre continues its association as the official partner of the 2012 Abu Dhabi Film Festival.
A highlight at the Abu Dhabi Film Festival will be the launch the new Jaeger-LeCoultre ladies watch in the Middle East: Rendez-Vous. Born at the heart of the Vallée de Joux – the cradle of Swiss Fine Watchmaking, far removed from the frantic pace of the city where time is no longer counted but instead rushes relentlessly by – the Rendez-Vous collection proudly proclaims its roots. It embodies the full range of expertise developed by Jaeger-LeCoultre for over 180 years. Within it blossoms the beauty of authentic horology: that which transcends time, the better to tame it. It epitomizes the charm of the most beautiful creations, those that set a date with techniques and aesthetics, uniting them in a disarmingly natural manner.
At the opening ceremony of the Abu Dhabi Film Festival, where a whole host of beautiful stars will once again grace the red carpet, many celebrities are expected. Among the finest models on show will be two timepieces from the Rendez-Vous collection. Admirably reflecting its ambassadress Diane Kruger, the Rendez-Vous line embodies a free-spirited and spontaneous personality that constantly reinvents itself in order to spring new surprises. For the Abu Dhabi fair, Jaeger-LeCoultre presents two Rendez-Vous Art Haute Joaillerie creations spectacularly paved using the snow-setting technique: one with diamonds and the other with blue sapphires and rubies. The meticulously hand-crafted gem-setting surrounds the models with an incomparably luminous glow.
Since its founding, the Grande Maison has associated mechanical perfection with the most attractive and complex gem-setting techniques. The decoration using the snow-setting process is performed directly on the watch case. The gem-setter places the diamonds individually, nestling against each other and harmoniously combining stones of various sizes so as to entirely cover the metal of the watch.
“Jaeger-LeCoultre has a long standing connection with the film industry, and a strong commitment to supporting and promoting cinematic culture. As a major player in watchmaking history, celebrating its 179th anniversary, Jaeger-LeCoultre is a true watchmaking legend, respected for upholding watchmaking traditions and maintaining the spirit of invention. A perfect fit in a region with shared regard for tradition and heritage mixed with modernity and the ultimate quest for perfection.” said Jérôme Lambert, Chief Executive Officer Manufacture Jaeger-LeCoultre.
Throughout its history, La Grande Maison Jaeger-LeCoultre’s affinity has embraced not only the film industry’s development and heritage, but also its key characters; gracing the wrists of many famous cinematic faces as well as starring in several projects throughout the years. Hence, its collaboration with prestigious festivals not only provides a platform for Jaeger-LeCoultre to pledge its support to the world of cinema, it also provides an opportunity for Jaeger-LeCoultre to present its most beautiful High Jewellery Collections and most impressive High Complications, on and off the wrist.
Susan Sarandon at San Sebastian Film Festival (photo Luis Pernía)
Jaeger-LeCoultre sponsored the San Sebastián Film Festival as well. Jaeger-LeCoultre seals once again its bond with art and cinema sponsoring for the first year the
60th International San Sebastián Film Festival (Spain). During the festival a selection of the best international movies from among productions worldwide competed for the Golden Shell and other official Festival awards.
The Film Festival Opening ceremony took place on Friday September 21st 2012 with the screening of the “Arbitrage” film and the Gala Party attended by around 1,000 international guests. The Arbitrage is one of 14 films in the running for the San Sebastian Film Festival’s Golden Shell award. Susan Sarandon, starring in the film, is also up for the acting award. For her appearance on the Red Carpet of the Festival, she chose the newest Jaeger-LeCoultre ladies’ timepiece – Rendez-Vous Night&Day in pink gold on leather bracelet.
Maribel Verdú at San Sebastian Film Festival (photo Luis Pernía)
San Sebastian Film Festival Jury at Jaeger-LeCoultre VIP Lounge