Celebrated fashion brand, Nayomi, returns with yet another regal collaboration as they name notable Arab singer and actress, Cyrine Abdel Nour as their latest brand ambassador. The announcement of the stunning collaboration between the two Arab icons, was made against the backdrop of a graceful fashion show which swept the audience away to a night at the theatre to watch the classic “Swan Lake.”
Speaking out on the occasion, Mr. Kamal Osman Jamjoom, the CEO of Nayomi’s parent company, reiterated the success the brand has seen is credited to the support of the Nayomi family, along with its loyal customers. He said, “Blending a staunch focus on the dedication to beauty, the unwavering support of our loyal connoisseurs and the efforts put in by all of us at Nayomi, there is no force stopping us from reaching higher levels and further enriching our legacy.”
Enthusiastically, Nayomi’s brand director, Mr. Mark Pilkington set the stage for the evening as he welcomed the brand’s latest princess to the Nayomi family. He said, “Truly a collaboration that exceeds the boundaries of charm, charisma and allure, I’d like to welcome Cyrine to the Nayomi family and look forward to bearing witness to the magic that these two entities will jointly weave.”
Commencing her career as a model, Cyrine AbdelNour has become one of the most sought after Arab celebrities in the region for her supreme combination of talent and beauty. Flawlessly matching each other’s ideals, the actress/singer is the absolute personification of the Nayomi woman. Commenting on her selection as the brand’s newest ambassador, Cyrine said,” Needless to say, I am thrilled and tremendously flattered at being chosen as Nayomi’s latest princess. A brand that needs no introduction, the much loved Nayomi has been a favorite of mine for its fine marriage of tradition and modernity in its classy designs.”
Subsequently, the evening unfolded into a spectacular fashion show which witnessed the launch of Nayomi’s glamorous Winter 2012 collection. A feast for the eyes, the extravagant fashion show immersed guests in a night at the theatre, as models captivated the audience in beautiful silhouettes, elegantly gliding down the ramp in an event highly reminiscent of the legendary classic “Swan Lake.” Timeless designs offset by dreamy hues and majestic fabrics work together to create yet another show stopping Winter collection from the beloved brand. Inspired by the vivacious culture of the region and dedicated to the beauty of a woman, the stage has been set for further divine collections as Nayomi and Cyrine embark on their partnership.
Nayomi was founded in 1992 as a single lingerie store, and has evolved into a distinctive, leading brand within the region. It offers a number of key lines including fashionable lingerie, luxurious nightwear, stunning bridal ensembles, unique bath wear and slippers and exotic perfumes. Launched in the Kingdom of Saudi Arabia, the brand now has a strong presence in UAE, Qatar, Oman, Bahrain, Kuwait and Libya through 140 stores across the region.
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