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For Holiday 2012, A|X Armani Exchange launches the “Winter-Wonder-Dream” campaign with images that capture the coolness of the season through luminous energy with a sophisticated edge. The beauty of ice and falling snow play perfectly as a backdrop for the bold collection of seasonal styles that are strong, sleek and wearable. The contrast in tones between the soft winter scene and bold collection hues creates a cinematic effect. The collection is a unique blend of sophistication and modern urban structure resulting in a renewed image of classic street style with a hard edge.
Launching in November 2012 with a series of color images, the campaign will break in global print and outdoor media for 12 weeks. Digitally, the campaign will have a significant online presence with units on social network platforms (Facebook, Twitter, Pinterest, Instagram), as well as style, celebrity and music websites. Exclusive video content will run in cabs on Taxi TV in the Greater New York area as well as high-impact units across global platforms, including the A|X:TV YouTube channel.
A|X Armani Exchange was launched in 1991, aimed at a new generation of fast-fashion consumers through an accessible collection offering urban, individual style.
Armani Group is one of the leading fashion and luxury goods groups in the world today, with over 5,300 direct employees and 12 factories.