The yearlong collaboration between Volkswagen Middle East and Rotana Group was celebrated with a performance by Arabic star Wael Kfoury, who is signed to Rotana Audiovisual, and the world premiere of his new music video featuring a Volkswagen Touareg.
Discussing the collaboration Mr. Thomas Milz, Managing Director, Volkswagen Middle East, said, "The partnership with Rotana Goup is a great fit for Volkswagen Middle East. People in the Middle East are passionate about music and cars, and the strong sense of individuality that they express through both interests. I look forward to the year ahead and the opportunity for Rotana Group and Volkswagen Middle East to further connect with people in the region."
The collaboration will see Volkswagen Middle East supporting Rotana Audiovisual and its artists at events throughout the region.
Magnus Kastner, Deputy President of Rotana Media Services expressed his excitement about the project and the opportunity to team up with one of the world’s strongest consumer brands. "This cooperation once again confirms Rotana’s capabilities to create integrated multimedia solutions and partnerships way beyond the normal spot buy," he said.
Adding further comment on the partnership, Mr. Hady Hajjar, Executive Marketing Director, Rotana Audiovisual said, "The collaboration between Rotana and Volkswagen will set an example as one of the most powerful and influential music partnerships ever to be made in the Middle East. This joint venture between a regional music giant and an international automotive manufacturer is sure to have a positive impact on the market, and on consumers leading the way by perfect example."
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