Swarovski launches the ‘Sparkling moments’ that will run the yearlong in 34 countries around the world. The campaign features Bérénice Marlohe, a French top model and actress, who has now also entered the exclusive circle of Bond girls. She radiates a natural elegance and style that matches perfectly to Swarovski. The Austrian jewelry brand chose a female photographer, Signe Vilstrup to develop and convey this new concept. “The idea was to show how the sparkle and beauty of the jewelry transcends simple moments of a woman’s daily life,” she explains. The soft, chic and timeless atmosphere was created with a mixture of shadow, natural light and gold filters, while the realistic setting creates a sense of authenticity and accessibility. The campaign unveils a collection of Swarovski’s most loved and versatile products, including the iconic Nirvana ring.
Swarovski launches the ‘Sparkling moments’ campaign