北京快三

  • 服装工程

鲁成

服装企业战略管理和服装品牌营销

主要经历

1999.9~2003.7beijingkuaisankaijiangjieguo,huofuzhuangshejiyugongchenggongxuexueshixuewei

2003.9~2006.3beijingkuaisankaijiangjieguo,huofuzhuangshejiyugongchenggongxueshuoshixuewei

2006.7~2019.1shanghaigongchengjishudaxuefuzhuangxueyuanjiangshi、fujiaoshoudeng

北京快三2011.7~2018.6 shanghaijiaotongdaxueantaijingjiyuguanlixueyuangongshangguanli,huoguanlixueboshixuewei

2019.2~zhijin beijingkuaisankaijiangjieguo,fujiaoshou


主要课程

北京快三fuzhuangqianyankecheng、fuzhuangxiaofeixingweixue、fuzhuangxinlixue、fuzhuangshichangdiaochayuyuce、shichangyingxiao、guanlixue、shujufenxiyuyucefangfa、fuzhuanglingshouxue、fuzhuangpinpaiyingxiaoanlijiexi


学生指导

北京快三zhidaoxueshengkaoyan、liuxue、jiuye、chuangyedengzhuanyefazhanwenti。zhidaodexueshengbiyehouyouchuangyegerengongzuoshi、pinpaigongsi;liuxueniuyuedaxue、yingguolundunshizhuangxueyuan、ribenmingzhidaxuedeng;gongzuoyulouis vuitton、gucci、maikenxi、nike、ck、c&a、eland、uniclodengzhiminggongsi,congshishichangfenxi、shengchanguanli、shijue、lingshou、shishangmaishoudenggezhonggongzuo;


主要研究方向

  • fuzhuanglingshouyefazhanyanjiu

  • 北京快三(shechipin/feishechipin) 

  • fuzhuangwenhuachuanchengyuxiaofeizheyanjiu

  • kuawenhuafuzhuangxiaofeixingweiyuxiaofeixinliyanjiu



发表论文(部分)

  1. 北京快三zhuyiyi,lucheng. wangluotiyanduifuzhuanggoumaiyiyuandeyingxiangyanjiu[j]. beijingfuzhuangxueyuanxuebao(zirankexueban),2019(beidahexin)

  2. lucheng, wanghong, liuzunli,deng.shichangdaoxiangduishitilingshouyewangluohuadeshiyingxingyingxiang[j]. gongyegongchengyuguanli,2018(1):143-148.(cstpcd)(cssci)(beidahexin)

  3. 北京快三lucheng, wanghong, liuzunli,deng.jishudaoxiangduishitilingshouyewangluohuadeshiyingxingyingxiang[j]. shanghaiguanlikexue,2018(2): 60-65.

  4. 北京快三yuxia, lucheng. ziwogainianlilunxiaxianglexingchanpingoumaixingweidejiliyanjiu——yizaixiaonvdaxueshengweili[j]. beijingfuzhuangxueyuanxuebao(zirankexueban),2018,38(2): 78-86. (beidahexin)

  5. lucheng, zhuyiyi, zhaozhuanye, wangaiyun.wangluogouwuzhibiaotixigoujianjiqiduixiaofeizhegoumaiyiyuandeyingxiang[j]. sichou, 2018, 55(6): 45-51.(cscd)(beidahexin)

  6. lizhen, lucheng. fuzhuangxiaofeizhefangmaoshechipingoumaixingweijiliyanjiu[j]. sichou, 2018, 55(5): 51-58.(cscd)(cstpcd)(beidahexin)

  7. yuxia, lucheng.woguonvxingxiaofeizhefuzhuangxiaofeidexinlichuandaojizhiyanjiu[j].maofangkeji,2018(10): 80-84. (cstpcd)(beidahexin)

  8. lucheng, lizhen, zhouyanping,deng. xiaofeizheshechipinwanggouqudaojieshoumoxingyiyuanyanjiu[j]. sichou, 2017(10). (cstpcd)(beidahexin)

  9. wangaiyun, lucheng, lingyujing,deng. shechipinxiaofeiyubanlvguanxidexiangguanxing[j]. shishangshejiyugongcheng, 2017(6).

  10. lucheng, yelv, yuxia,deng. shechipinxiaofeiyurenjiguanxidegoumaidongjiyanjiu[j]. beijingfuzhuangxueyuanxuebao(zirankexueban), 2017(4). 76-82.(beidahexin)

  11. yuxia, lucheng. kucunguanlizhongjiyumaishoucaigoudekucunkongzhimoxinggoujian[j]. shanghaigongchengjishudaxuexuebao, 2017(4):352-356.

  12. lucheng, yuxia, zhouyanping. shechipinxiaofeiwangluohuazhuanyideyingxiangyinsuyanjiu[j]. beijingfuzhuangxueyuanxuebao(zirankexueban), 2017(2). (beidahexin)

  13. 北京快三shiqingqiu, wangaiyun, lucheng. kuaishishangpinpaiganzhiduigukemanyidudeyingxiang[j]. shishangshejiyugongcheng, 2017(3).

  14. 北京快三lucheng, hushouzhong, tangxinling, quhongjian, jianglei. fuzhuangyingxiaoguanlidezhuanyefangxiangdeshichangxuqiuyanjiu[j].shishangshejiyugongcheng, 2017(1).

  15. lucheng, wanghong, chenzhenkun. shehuihuameitiyingxiaozhongguanxiqiangduduixiaofeizheyingxiangdejiliyanjiu[j]. xiandaiguanlikexue, 2016(8):30-32.(cssci)(beidahexin)

  16. liuzunli, yumingyang, lucheng. quntishitixingfenxixiashehuipaichiyuxuanyaoxingxiaofeijiandeguanxiyanjiu[j].shanghaiguanlikexue,2016,(1):37-42.(cstpcd)

  17. 北京快三lucheng, wanghuan, zhanglijun. xianshangxianxiagoumaiqudaodexiaofeizheganzhibijiao[j]. shangyeshidai, 2015(26):55-56. (beidahexin)

  18. 北京快三lucheng, wanghong, liulin. lingshoushangquanfushefanweibijiaomoxinggoujianyushanghaishangquanshizheng[j]. jingjidili, 2015, 35(11):133-137.(cssci)(cstpcd)(beidahexin)

  19. 北京快三zhouyanping, lucheng. zizunjishehuidiweiganzhiduixiaofeizhegoumaizhenjiashechipinyiyuandeyingxiang[j]. sichou, 2015, 52(3):68-73. (cstpcd)(beidahexin)

  20. wang huang, lu cheng*. fashion consumer's purchase intent research based on natural observation in store. studies in asian social science, 2015, 2(2):1-11(shanghaigongchengjishudaxuebjilunwen)

  21. zhouyanping, lucheng, zhangchi. shanghaifuzhuanglingshoushangquanfazhandezhengfuguihuaxiediaofenxi[j]. shangyeshidai, 2014(34):28-29. (beidahexin)

  22. 北京快三yanping zhou, cheng lu*. construction of buying intention model on counterfeit luxury goods based on motivation of consumption. studies in asian social science, 2014, 2(1):1-11.

  23. 北京快三zhaolv, lucheng, liuzhongqi. shangquanfazhandonglijizhideyanjiuzongshu[j]. shangqing, 2014(11):79-79.

  24. 鲁成, 张李君. 传统节日促销活动对消费者的影响综述[J]. 读书文摘, 2014(18):92-92.

  25. 北京快三lucheng, zhangling. wangluoxiaofeizhexingweimoxingyingxiangyinsutanxi[j]. caizhi, 2014(10):304-304.


e-mail:

北京快三lc@newzy.net