concept Archive
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A new Boggi store opened in the UAE at the Dubai Mall
On March 1st, 2012, Azadea launched the 4th Boggi store in the UAE at The Dubai Mall, making it the 12th branch in the region, and the 1st to represent…
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BOGGI MILANO – The Dubai Mall Opening
On March 1st, 2012, Azadea launched the 4th Boggi store in the UAE at The Dubai Mall – level 1, making it the 12th branch in the region, and the…
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New Zenith Boutique dedicated to precision mechanical Horlogery
On December 19th 2011, a boutique exclusively dedicated to watches from the swiss watch manufacturer Zenith has opened on one of Geneva’s busiest streets, at no. 35, rue du Rhône….
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Nayomi and its ambassador Yara reveals new concept
The famous Arab pop singer Yara has announced a new partnership with Nayomi launching its new Fairytale concept. The regional leading Saudi lingerie brand who is operating more than 125…
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Barbie gets mummified in silver
The extremely popualr concept of dress-up-your -Barbie amongst the younger girls has now been taken to a whole nw level by a Brooklyn based artist named E. V. Day. This…









